Push notifications are messages sent directly from an app, website, or service to a user’s device (mobile phone, tablet, or desktop) to deliver timely updates, alerts, or promotional content. Unlike emails or SMS, push notifications appear instantly on the device, even when the user is not actively using the app or website.
Key Features:
–Instant Delivery: Reaches users in real-time.
–Engagement: Encourages app usage, clicks, and user interaction.
–Customizable: Can include text, images, links, or call-to-action buttons.
–Opt-In Based: Users must grant permission to receive push notifications.
Common Uses:
-Transactional Alerts: OTPs, payment confirmations, or delivery updates.
-Promotional Messages: Offers, discounts, or new product launches.
-Reminders: Event alerts, appointments, or cart abandonment notifications.
-News & Updates: Breaking news, sports scores, or app updates.
Example:
A food delivery app sends a push notification: “Your order has been picked up and will arrive in 15 minutes.”
Difference from SMS:
–Push Notifications: Delivered via apps or browsers; require user opt-in; can include rich media.
–SMS: Delivered via mobile network; works even without internet; usually plain text.
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