Glossary

GoByAds glossary

The GoByAds Glossary provides information on various topics as well as details about the products and services offered.

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2-Factor Authentication (2FA)

2-way SMS message

A

Application-to-Person Messaging (A2P)

AI Chatbot

B

Bulk SMS

Binary SMS Message

C

Click-to-WhatsApp

Communications Platform-as-a-Service (CPaaS)

Contact Center-as-a-Service (CCaaS)

Click-to-Open Rate (CTOR)

Customer satisfaction score (CSAT)

D

Delivery Reporting (DLR)

E

Email API

F

Flash SMS

G

GSM

H

HTTPS

I

IMEI Number (International Mobile Equipment Identity)

In-App Notification

Inbound Message

IVR (Interactive Voice Response)

J

K

Keyword-based chatbots

L

Large Language Model (LLM)

M

Machine Learning (ML)

MMS (Multimedia Messaging Service)

Mobile Network Operator (MNO)

Mobile Number Portability (MNP)

Mobile Originated (MO)

Mobile Terminated (MT)

MSISDN

N

Natural Language Processing (NLP)

Numeric Sender ID

O

OTP (One-Time Password)

Opt-In

Opt-Out

P

Person-to-Application Messaging (P2A)

Push Notifications

Q

R

RCS

S

Short Code

SMPP (Short Message Peer-to-Peer)

Software-as-a-Service (SaaS)

T

Text-to-Speech (TTS)

U

USSD

V

Virtual Long Number (VLN)

Voice over Internet Protocol (VoIP)

W

Webhook

WebRTC

WhatsApp Business API

X

Y

Z